About Kliforaa
Certified lab-grown diamonds, crafted with precision and passion.
Our Story
Kliforaa was passionate about exquisite craftsmanship and environmental concerns. Recognizing the growing demand for ethically sourced diamonds the founders were on a journey to offer consumers an alternative that meets their values without compromising on quality or beauty. At Kliforaa, each diamond tells a story of mastery and artistic creations.
What We Stand For
The principles behind every Kliforaa piece.
Our Vision
Our vision at Kliforaa is to provide discerning customers with a superior alternative to mined diamonds. We envision a future where every diamond purchased contributes positively to the environment and society, without compromising on quality or beauty.
Our Mission
Kliforaa is on a mission to redefine luxury with lab-grown diamonds that are not only conflict-free but also environmentally friendly. We aim to empower consumers to make responsible choices without sacrificing style or substance.
Our Values
Our values include integrity, innovation, sustainability, customer-centricity, and excellence in quality.
A New Way to Buy Diamonds
We are introducing something this market has not seen before. Kliforaa is building a network of Work From Home franchisees — trusted people in your own neighbourhood who take your order, sit with you, and walk you through the choice.
It is a real place, not a web page. Somewhere to hold a piece in your hand, feel the finish, judge a setting in daylight, exchange something that is not quite right, or return it altogether. All the reassurance of a showroom, a few streets from your door.
What it does not carry is a showroom’s cost. No high-street rent, no shopfront, no overheads quietly built into the price tag. And that saving does not stay with us. It goes to the franchisee, who earns from it, and to you — the same diamond, the same certification a retail store would hand you, at a better price.
Everyone’s a Winner.
Our Commitment
At Kliforaa, we are committed to transparency, integrity, and innovation. Whether you’re celebrating a milestone or expressing your love, our exquisite collection of lab-grown diamonds offers a perfect blend of luxury and responsibility.
Why Choose Us?
- Quality Assurance Each diamond at Kliforaa is meticulously crafted to meet the highest standards of clarity, cut, and brilliance.
- Ethical Sourcing We guarantee that our diamonds are grown in labs using sustainable practices, ensuring minimal environmental impact and zero involvement in conflict
- Expertise and Experience With years of experience in the diamond industry, our team of experts is committed to delivering personalized service and expert guidance.
Our Founders and Shareholders
The people behind Kliforaa.
Prabhkaran Singh Lalli
Founder & ShareholderPrabhkaran is an alumni of the renowened University of Oxford where he mastered in Law, He is carrying over 20 years of extensive experience in to legal practices and also he has sat on the board of many Public Limited Companies. His legal and corporate knowledge shall be a great asset to the business and hold it in good stead for the future.
Reema Jain
Founder & ShareholderReema belongs to a prestigious industrial house of Ludhiana; The Eastman Group which boasts a turnover of Rs. 4000 crores per annum. She has been in the jewellery business for the past 25 years and has owned and operated a High Street Jewellery store which had franchise partners, thus giving her relevant experience in both franchise and jewellery businesses. She is also currently managing the franchise operations for Eastman and has 15 franchisees who are successfully running their businesses under her stewardship.
The Business Behind Kliforaa
An operation that already runs, not one being learned.
operations
financial year
to Eastman
Kliforaa’s e-commerce is managed by Evytaa Lifestyle Private Limited, an e-commerce aggregator that has been running online retail since 2018. Evytaa is the exclusive online sales partner to Eastman — a relationship measured in years, not seasons — and recorded sales of ₹300 lakhs in the last financial year.
Listings, inventory, dispatch, returns and after-sales service already run at volume, every day.
Kliforaa is not learning how to operate. It is built on an operation that already works.
Get in Touch
Explore the future of diamonds with Kliforaa. Join us in creating a sustainable and beautiful world, one diamond at a time. Contact us today to learn more about our collections, custom designs, and ethical practices.
☎ (+91) 98142 01454 ✉ info@kliforaa.com
⚲ 49-A, BRS Nagar, opp. Verka Milk Plant, Ludhiana